I build the systems that make marketing accountable.

My career started about as far from dashboards as you can get: artist management in the music industry, coordinating tours, budgets, and promotions for a Grammy-winning roster. It taught me two things that have stayed with me ever since: operations determine whether great creative work actually happens, and somebody in the room needs to understand the numbers.

In 2013, while pursuing my MBA, I moved into agency life, leading integrated marketing programs across healthcare, hospitality, education, entertainment, and automotive clients. Over time, I learned the business from nearly every angle: client service, strategy, media, analytics, operations, and the economics that allow an agency to grow profitably.

I also helped shape the agency’s evolution. I contributed to its transformation from a traditional advertising and media shop into PATHOS, a full-service marketing agency, while helping build and scale its digital practice into one of the company’s largest profit centers. The practice grew to represent more than 70% of media revenue and became a multimillion-dollar business line spanning paid media, analytics, web development, and digital transformation, with more than $5 million in annual media spend under management.

Along the way, I built much of the infrastructure required to support that growth, including reporting systems, pricing models, measurement frameworks, and delivery processes that made the work more scalable, accountable, and profitable.

Today, I lead Performance & Analytics at PATHOS, responsible for how success is defined, measured, and communicated across teams and client engagements. I also help lead the agency’s approach to AI adoption, including governance, training, and workflow automation designed to turn emerging technology from a novelty into a practical source of leverage.